Texas Department of Transportation
According to the National Highway Traffic Safety Administration, aggressive drivers are responsible for as many as 56% of fatal vehicle crashes annually. Sherry Matthews Advocacy Marketing commissioned us to concept and direct this 3o-second spot for TxDOT, encouraging drivers to consider their behavior when getting behind the wheel. Big thanks to the SMAM team and Jason Chalker who helped with illustrations and cell animation for this project. Be safe out there, Y'all.